Someone had a model combining shorting with investigative journalism, a while back. They'd short, then release evidence showing that the company was way overvalued, then make their money when the stock price dropped.
replyi think you are talking about hindenburg research center
replyI was, but Wikipedia tells me it was preceded by Muddy Waters Research, and followed by Hunterbrook, both of which (unlike Hindenburg) are still active.
replyInterestingly, the Hunterbrook Wikipedia article says that Hunterbrook is unique, and the Muddy Waters Research Wikipedia article lists loads of other organisations. Perhaps someone should investigate…?