Fb is clearly hated by its owners, Meta. Its been monitized to the max and deeply neglected. They desperately want to move on to virtual reality or AI - ANYTHING to escape from having to make their money off fb.

Makes one wonder what it would be like if someone else had built and maintained it who really belived in the vision of connecting communities instead of sucking them dry.

"Viral content" got nerfed to oblivion in 2013-2014 something when Facebook made companies pay up for group exposure. (Promoted post)

Before that a popular article could be shared among different friends networks to like total exposure to like everyone logged in that were somewhat interested in the article.

I was kinda a journalist then it was a really obvious flip.

Like the writer I'm also a 'boomer' still keeping connected to an older friend group using Facebook and Instagram. For Facebook, I use the plugin "FB Purity" to filter out the generated cr*p posts and force chronological order. It's shocking too see how few posts are left, by agressive algorithm filtering and FB then deciding that "You're all caught up", refusing to show more posts. So my FB time is about 20 seconds every day...

Yes because people no longer post they realised they need to show you their “explore” feed.