I don't really get this sentiment. You can be in a competitive environment, but it means nothing if the incentives are skewed.
Ever heard of "a race to the bottom"? That's a competitive environment too, after all, and no one thinks it's positive when applied to humans.
This seems like some variant of "why don't you short the market and become rich". It doesn't work like that.
Should be interesting to see what happens to the programming profession when there isn't anyone around anymore who actually knows programming.