If I ran Google Maps, I'd ask to route stupid drivers away from my routes. The GPS and phone accelerometer should be able to tell us who they are -- "Oh you have Google Maps actively navigating, GPS says you're going 50mph, and the app in focus is WhatsApp and you're using the phone keyboard? Fuck off! Also we recorded 5 swerve events in the last 10 minutes, hard to stay on your lane when you're texting!"
It'd be unethical, but man it'd be magical...
There's custom software for Elon's Tesla, I wonder if the cloud-based navigation system also directs people away from his routes so he can have a ride on emptier roads...