it's a very handwavey way to "explain" anything. Yes, they make money. But they have competition. And if someone runs out of tokens and switches to deepseek or just goes for a friggin hike in the woods, that does not benefit them. If they get a public image of a ripoff that burns all shit on trivial tasks, that does not do them good either. So there is a limit to this "companies make money" thing.