The problem with eSIM is that usually there is no way to judge the quality until you buy one, so people sort by price and choose the cheapest. If your solution offers the best network in the country then I’m interested, because even at x2 or x3 price it doesn’t matter much compared to the other expenses when traveling.
Not sure how you can convince customers outside the hn bubble.
You are right people do go for the easy thing as there's too much decisions to make. I wonder how I can make it even more explicit on my website than it is now.
Please do try my service and leave a review on Trustpilot. I have a few reviews today but far more people have used my service and have been happy with it.