We only come to understand idea quality via evolutionary fitness tests, which means we have to MAKE things in order to find out if they're any good. Everything you make is gonna do hill-climbing in a [potentially unstable] environment in search of an ecological niche. This is true of species a la Darwin, but it's also true of products & ideas.

Anything we make gets to participate in this evolutionary process, even if it sounded dumb at the outset. In fact, doing dumb things is how we get "unstuck" from outdated ways of thinking.

As long as token costs are being subsidized, I don't mind that this is the result of the consumer surplus.

it pales in comparison to all the brain cells burned chasing dumb ideas. Don't sweat it, and keep burning tokens in an effort to discover something great.