Yes I do agree with this. I believe we are shifting from "make the model good" (prompt/context engineering, etc) to "define good for the model" (success criteria/rubrics). Over time I believe this will become increasingly obvious (as long as model capabilities continue to increase).

Well, you say that, but when "measuring" anything in RL, that measurement itself is not always obvious.

That is, creating the scoring system/judge models etc for RL is not easy at all. You can easily create an RL loop which is getting better and improving its scores, but actually the result is totally garbage, because you're measuring the wrong thing.