It works quite well. I do the math lessons during bath-time daily with my 6 yo. He's up to the point were he can add multiply pretty much any number by 2, 3 or 4 as long as the product is under 3 digits.
Going from adding single digits to multiplication of random 2-digit numbers by 4 with lessons only during bath-time (no paper or whiteboard) gives a child a great deal of confidence with numbers.