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Most of the users of phones seem to operate on the no idea what's going on model. It's on developers to meet them where they are at, and if that's the app store you better be there for them.
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Agreed, you never insult or complain about the customer you only address their issues
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Honestly, they probably would have been perfectly happy with a bookmark on their home screen, but have you ever tried walking someone who doesn't know how to enter a url into their browser through the process of making a home page bookmark on their phone?

Ultimately I ended up making a PWA that does nothing except act as a bookmark. Which was way more of a PITA than it should have been.

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>Ultimately I ended up making a PWA that does nothing except act as a bookmark.

Which is exactly what I was going to reply to your original post.

I am willing to bet 80-90% of user don't want / need / care if it is an Native app. They simply want the website / PWA bookmark icon on their App Screen selection.

The problem right now is the experienced of getting a PWA on to an App screen is not user friendly or in someway user hostile because it goes against the fundamental service revenue of their App Store model.

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Sounds like what could be a useful built-in OS feature. Along the lines of:

"Aim camera at QR code to put "open-link" icon on your home screen"

Does something like that not exist?

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It could, right? But let me tell you a secret: Apple doesn't want PWAs/web apps and actively limits Safari to force developers to build apps.
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Devs can pretty easily implement this on their site using the BeforeInstallPromptEvent.prompt method.

https://developer.mozilla.org/en-US/docs/Web/Progressive_web...

Though of course...

> This is not supported on iOS.

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