As someone with a few unused Teenage Engineering things. The real answer is probably rich tech people who love having things that make people say "I'm not sure who the target audience is".

I set up an old Stream Deck to do the same thing. I stopped using it after a few days. This design looks great though, status lights are a nice touch. YouTube vibe coders will love it, traditional devs will keep MacGyvering their own toys.

It’s for twitter AI influencers and general marketing

i'm guessing the primary market for these will be free gifts to enterprise customers at sales meetings.

People with too much money to burn and not enough brains to use it on something better

The keyboard community maybe? I think these little macro pads are neat, but I don't have a real use for them either.

I think people who want to project a 'cracked' (god I hate that word) agentic engineer vibe. But my experience with basically everyone in my immediate vicinity, is that people have no respect or awe for the 'tell the robot to do the thing' workflow.

I see it as another iteration of the wave that had everyone controlling agents directly from a chat app like slack. It isn't actually a more effective way to reach flow state, exchange information faster, and move your development projects forward to greater success, its simply a novel, oddly satisfying input mechanism, at least for the first day.

Which is no different than when the iphone first came out, the basic concept of touch screens was endlessly novel as an input and output device. That novelty did a lot more heavy lifting than what we can now see in hindsight was appropriate, because now many of us won't be able to control the temperature in our cars after the touch screen fails.

I think its the same underlying mechanism that explains why I, a person who has never recorded or mixed audio in a studio, and a person who can know for certain that purchasing a 24 channel mixing console isn't going to faclilitate my career change or even hobby development. But part of me is still viscerally certain that my life would be fuller if I purchased a 24 channel mixing console.

I don't need a legitimate reason to own a tool, or a problem I would fix with it, to fantasize about using that tool.

Its completely pointless yet I still want it. IDK, its the status lights that look fun.

And you would need to spend your day at your keyboard for this to be useful anyway. It's just an input device.

The audience is goobers.