Feels a lot more like an offer than a hard sell to me.

I do sense the same thing you do, though; that there’s something of a religious revival swelling, at least in the West that’s overwhelmingly represented here:

https://www.pewresearch.org/religion/2025/10/20/growing-shar...

Economist via archive: https://archive.ph/M7NW0

Turning yourself over to a "higher power" and recognizing that you cannot fix yourself by yourself can be very helpful for some. It won't always be the right answer of course.

That's probably because the religion itself naturally results in trying to help others.