Special purpose keyboards can make sense (see e.g. music editing keyboards with sliders and volume knobs), but I'm with you that in this case the website totally fails at making a case for it.

My though process:

1. These abstract product visuals are not helping me understand what this software is

2. Wait, it's all about these renders, it's some kind of a joke

3. I don't understand, this can't be real, I need to check comments

just like the general mechanical keyboard community... over expensive hardware, sometimes not even shipping with friendly layers for rookies (like VIAL framework for configuring QMK) and oh! QUESTIONABLE ERGONOMIC DESIGNS like ortholinear arrangements for plank keyboards with 40% of the keys, the absurd goes on [0]

[0] i sell cheap handwired dactyl keyboards in Brazil

They asked ChatGPT for the ideal crossover product and now the dog is wagging.

But they have special colors - only $45 each!

For the first hour of learning about this, I thought it was an elaborate joke.

It's an overpriced macropad.