They don't sell well in Asia. It's mainly xiaomi, oppo, vivo and huawei.
replyOnePlus is owned by Oppo, no?
replyIIRC it started as an experiment to understand what works in western markets.
It wasn't even an experiment for western markets. It was a small team that convinced leadership to try and sell for the international market. The initial focus was China. And then it became an unexpectedly large international success.
reply