We have to reduce our prices, to make Ente's products accessible to a wider audience. But right now the focus is on building a sustainable business and increasing the probability of this business outliving us.

It’s a very refined and feature-complete product with e2ee. Many alternatives just don’t have feature parity…Ente has been of the few alternative apps where you can say “it has everything important Google/Apple Photos has.”

It has desktop apps, which a number of alternatives don’t have.

It has automated continuous plain-directory export for making your 3-2-1 backup that uses different media.

The high pricing is just something I would expect from someone who isn’t a giant tech company. There are very few companies who beat pricing from places like Amazon, Microsoft, and Google.