As an indication of where things are going on this front, from the same publisher: Sony announced that games are not going to get distributed as physical copies anymore. So no new video games to be borrowed from public libraries, and even if you can borrow older games the new Playstations probably won't even have a disk tray to read them.
Whatever your stance on video games being something that is worth having in a library is, if they could get away with it that's probably their ideal end game for movies as well.
Physically holding things in the digital age, where someone can remotely change your software, or render it unusable, isn't true ownership.