The frontier labs need to recoup a huge amount of cash to cover their model development costs, and justify their valuations. That’s plausible when they’re only ones capable of selling inference on these models, it a lot less plausible when models themselves become cheap commodities, and you’re just competing on your ability to provide compute. Anthropic and OpenAI can’t compete with people like AWS on that front.
It was impressive work, but models were commoditizing and inference costs were dropping rapidly already. They were neither the first nor the last 10x optimization, from what I’ve seen.