First, we can’t summon infinite money to pay for things. Paying 10X more per bridge means we can build 1/10th as many bridges or we have to start stealing from other budgets.
Second, we don’t know what the needs will be for the bridge in that location 100 or 1000 years from now. It could need to be torn down to be widened. Maybe we’re all riding around in electric vehicles that coordinate perfectly with each other and the bridge isn’t needed for cross traffic any more. We don’t know.
In which case you spent a bunch more than you needed to on a building that didn't last any longer than it would have if you'd chosen a practical end date for it.
What's covered in the article is also a great example of material resource that could be used, but short term profiting primes.