Anyone still expecting anything different is ignoring reality.
It's really not complicated. If you want to continue to be gate kept, use their products and keep giving them your money. If you don't want to be involved with their shady practices, stop giving them your money and using their products.
https://ericmigi.com/blog/apple-restricts-pebble-from-being-...
That said, I'm happy with my Pebble on iPhone (though I'd be happier if it had fuller access).
Soon in Europe you can reply to notifications via voice.