My first reaction was that it was ridiculous, or at least hysterically framed. But the claim is that the whole point of the bubble colour thing, from Apple's perspective, is to take advantage of status games among (largely) kids. If that's true, then it's probably fair to hold Apple partially responsible for the predictable negative consequences. I'd be surprised if something so silly was actually decisive in the worst cases, but I guess if this is playing out among millions of kids, it may be having outsized effects occasionally.