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Update firmware.

Turn off LIVE PLUS

block internet for the tv from router

Enjoy.

That's what I have been doing for years.

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Also don't agree with the optional policies, they can be unchecked if you already did. That disables a bunch of crap too.
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I have a pihole in front of my LG TV blocking nearly every DNS query it tries. I only allow a couple streaming apps I do use and see zero ads.
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LG TV’s are really really good. If you never connect them to the internet. And that rule should be applied to all TV’s. Use an external device like an Apple TV or a self-crafted solution (Roku, Amzn stick, etc all garbage phoning home and listening with Alexa crap)

Treat your TV like a computer monitor (ironic here in this context lol)

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Image quality may be good (minus the horrible banding and ABL) but I'd put LG and Samsung in the same bag concerning hardware reliability: don't expect it to last much more than the warranty period and if it does, give some offerings to your lucky star.
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In my experience they are both good. I have a 15 year old 1080p Samsung 55” panel that has moved across the country 3 times. It’s in my garage and still works great. My C2 OLED is 5 years old, knock on wood still working great. B5 OLED latest in my fleet it’s only a year old.
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