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It’s not just the cash flow, it’s the margins.

Redbulls gross margins are probably 90%. It’s basically just water, sugar, and caffeine sold for $3.

You can do a lot of great promotions if the cost of your product is a rounding error.

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> It’s basically just water, sugar, and caffeine sold for $3.

... and some of their products don't even have sugar!

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