The fact that neural networks are highly nonconvex has encouraged a lot of research, but it's more of the kind aimed at resolving tension: these methods are probably good for convex functions, why do they continue to work for nonconvex problems, and are there tweaks we can make to improve them in that setting? It's not a lot of de novo theory; more standing on the shoulders of giants, etc etc.
[1] https://parameterfree.com/2020/12/06/neural-network-maybe-evolved-to-make-adam-the-best-optimizer/
[2] https://arxiv.org/pdf/1905.09997
[1] refers to [2], which shows that ADAM is not as efficient as gradient descent with line search on some problems, including neural networks.I think that Nesterov's first order method is the most efficient general first order algorithm on convex problems, so anything else is in some sense worse. (Edit: removed incorrect ADAM comment.)
I don't think this changes the point, which is that most optimization methods used in AI owe a substantial intellectual debt to convex optimization theory.