Imo, the only thing Microsoft can meaningfully do here from their side is threaten LG with pulling all their drivers if they keep doing this.
I can't imagine the group doing this validation is sufficiently manned/funded; it's a cost centre, and the effects of cutting it don't show up for years.
I'm not surprised that the driver got approved, especially if the previous versions already had some user UI and this update "just" added the ads. What I would hope now is for MS to either pull the updated driver or ask LG to roll the change back themselves, possibly under the thread of pulling their drivers altogether (iirc they done that with other companies in the past).