You don't find many literary masterpieces scrawled in permanent market on a toilet wall.
So my first thought was that it might be a subtle troll or a hoax. I did a bit more research and found the links to trade articles. It's not a dig at AI. And TBH, I'm sure that LLM's feelings weren't hurt.
The lack of self-awareness is baffling.
Ultimately I think the most fair thing is to let both sides attempt to build support until a clear victor emerges.
I hope it's legit, though, and that they succeed! I'd love to buy a product like they're planning to build.