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A hybrid drive train would have increased the price though, which seems to be a major selling point if this.
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I agree on both points. They are testing the waters and trying to get a foot in the door. Starting with a gasser only configuration gets them into production with enough interest from people who would like a smaller truck at a lower price point.

I don't think any reasonable person expects the price of the 2-door truck to be $21500 when it finally is produced. That price is guaranteed to rise between now and the delivery of the first vehicle in 2028, it it ever happens. For potential customers it is a signal that they are committed to delivering a quality vehicle at a low price point. If you read the privacy policy, the reservation agreement, and payment terms it is all laid out in plain english.

Once they get vehicles on the road and a dedicated owner base they can determine whether there is interest in a hybrid drivetrain model. I understand why they aren't offering it right out of the gate. I do expect that they would be willing to consider it in the future should they ever make the leap from marketing vaporware to manufacturing.

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Kind of like the Local Motors Rally Fighter, which was a kit car that kept costs down by using parts from existing cars instead of designing their own from scratch.
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A bit like that. I don't see a new vehicle manufacturer spending the time or capital to develop drivetrain components when there are already trusted manufacturers with decades of experience and products on the shelf that already function perfectly together.

I expect this guy will be looking at reliability data for various components, popular aftermarket upgrades, etc and designing a drivetrain that already uses popular components known by the automotive community to be reliable. Otherwise he will have a hard time hitting the 500k mile target I think I saw on the site.

He needs a dependable I4 engine mated to a dependable 6-spd manual transmission, mated to a dependable transfer case that sends power to the wheels through dependable differentials. I bet one could pull data from off-roader forums and configure something in a couple of days for their marketers to build interest.

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