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which is exactly why the web lost, and large platforms won.
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Meh. “Won” who? For a long time I was sad about the lost web, but it turns out most people on social media that has replaced the web have nothing interesting to say.

I am sad about local groups and forums, but that is not something that IndieWeb is trying to solve.

The other problem is businesses that have retired to Instagram. which I find baffling.

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So then why are so many, so eager and committed, to overturn the big platforms if “most people”… “have nothing interesting to say.”?
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People love to go "bad thing bad", but without actually anything else.
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because the ones who have interesting things to say and want to say it for themselves number many, despite being very small in the face of the unwashed masses
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Huh?

How does having their own place away from the “unwashed masses” relate to overturning the big platforms?

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the people who want to overturn big platforms seem a lot larger than they really are. Think of how many people genuinely like facebook. It seems impossible to us, but there are hundreds of millions who still actively post and interact who see no problem with facebook
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Three different groups of people, with some overlap between the first two:

    - people with their own websites
    - privacy activists and /or anti-capitalists 
    - almost everybody on the planet 
The second group is especially loud. Which is normal, silent activism doesn’t really make sense.

I seriously doubt that people who clamor for the death of Facebook and the likes do it so that indie web is full of macha latte labubu car tastings and supplement and gambling shills.

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