> Most new product launches are an exercise in figuring out what the product requirements should be through trial and error

Sure, but these have to be well-defined trials. In other words, yes, you will test several hypotheses, but your hypotheses have to be hypotheses, not hand waving.

But this article allows framing this decision in a nice way. It's not a push back against over engineering, it's deliberate trade-off for speed by lowering quality, because quality is relative to the targeted outcome, which is yet fuzzy.