He was being cheeky, but it honestly is how I try and approach most of what I do that isn't directly related to my employment (as a software person).
My blog posts are just for me; I don't market them, I don't expect anyone else to read them, I don't spam links to all my friends every time I post anything.
I have no idea if my writing could make any money in any universe, but since it's not my source of income I don't want to be beholden any kind of "monetization incentives".
I wonder whether one could say the same about Zig these days. The maintainers conspicuously avoid to employ the usual methods for popularizing a new language that others seem to take for granted. Although I'm not (yet?) a user of Zig, I rather enjoy this different approach where quality (in the maintainers' view) outweighs quantity.
(This takes a lot of pressure off - I publish notes, half-finished thoughts, stuff I'll "get around to later" with no shame).
I also write software for free, but it’s not a cry in the dark. It’s serious, ship-grade software, released into the App Store, and used by thousands.
It’s just not designed to make money.
I also think that the Cambrian explosion age of FOSS will soon be over, now that well compensated software engineers are a dying breed.
How is this any different from a small business hot dog stand, setting up outside a game to get more of the "traffic" instead of paying rent somewhere busy. You're a small business trying to get eyeballs, you do what you gotta do and call it what you want, instead of paying for ads like the big boys.
I see you read https://fgiesen.wordpress.com/2025/07/06/content-creator/
It's quite interesting how quality of life gets inverted in non intuitive ways. If you travel to a "developing country" you notice you are no longer bombarded with ads. Watching YouTube is close to the premium experience, bc the country presents no ad revenue to Google. You then travel to a "developed" country and you can't watch a 5 minute video without watching 2 ads.
Everything is a transaction, it is too easy to transact. People used to just write, to just make music. Sure, they need to eat, but they lie. You hear people that make insane amouns of money asking for a coffee. imho, writing is a thing you to to share knowledge, to have a conversation, to learn, etc. It is a way to also get people to know you better, and maybe learn about the things you do that they would want to pay for. So unless writing is your full time job, asking money for it leaves a bad taste.
Payment fatigue is an irrational thing, at least in the context of what a rational economic agent is. Rationally, you pay for what you value, at roughly what it is valued to you, and you don't pay for you want you don't value. Transactions are fatiguing precisely because we are not rational agents. Humans live primarily on emotion and ingrained behavior, with small bursts of applying logic.
In general, the "rational agent" abstraction is so flexible it can represent almost any real-world behaviour (which is why it's a bad model, not that humans are fundamentally irrational in some way).
To me "content" means you don't know what you are making or you are very embarrassed about it. We make art or entertainment that people pay for.
In general there are two axis I think about in media. One axis is originality, the other axis is durability. Very unoriginal is a transcription of information everyone already knows. Investigative reporting that reveals new information is very original. A creative story is original.
Durability is how long the thing will have some value. They can put the Wizard of Oz in Sphere today. A Tik Tok video will probably be forgotten in a day or two. You could call that "quality" but that's harder to define and measure.
Value is created in being as original and durable as possible. Platforms want you to be the opposite-- that's the slop they call content.
This again reminds me of the Telecom New Zealand rebranding. They changed their name from Telecom (meaningful) to Spark (maximally meaningless) and their logo from the word Telecom with a pair of wires passing through the O, to a Claude-esque generic inkblot (maximally meaningless). It gives the impression it got taken over by new management who have no idea what the company actually does, which is probably true.
People want value whereas platforms want content, the incentives between a viewer and platform/content creator are getting broken because of the overhead incentive of the platform/content creator for money aka content.
There are some places where its not the case, namely wikipedia (aside from its recent controversies) and archive.org both being non-profit, though there are issues with non-profits as well in terms of their funding and other things. Open source being the example of it in terms of how much value it gives us but there is a lack of funding of that as well.
There has to be some balance in all of it but it seems that the balance is binary-like. Either we are seeing mostly open source underfunded software or we are seeing platforms/content-creators using their power for more money.
It also comes to the point that GP comment makes though, content is created by the expectation of profit and so that is its benchmark but value is created for something more emotional but people also like to eat food and would prefer to do so doing work on open source/the work they like for example but then it also pushes itself into content boundary rather than value.
@tombert has a comment about it which says that they are writing blogs and creating value for the sake of it because they have job on the side and its just the first example that I got reading this thread but many people actually create value as such, but as such they are creating value "in-spite" of incentives and the actual incentives are working on the opposite side of value creation.
It is similar to how actual Musicians in music industry are really exploited by all the systems around them yet they still create Music (value) in-spite of all of it because creating music (value) means more to them than all the issues and there is something human about creating value/music. Here's an extremely good video about it[0]
if money follows content and content follows money, perhaps content is just value which follows money and being shallow rather than something deeper and all these dynamics that interact with each other are leading to a tug of war in the first place.
It's like your content of love that you produce once or twice a month won't be shown to the users at all.
Where do I get the time after job, family, friends and self-study?
So I don't create content like that at all. I write. And that's all.
But I also want to make videos. The recording, editing timeline is way too high. And then if your stuff is not shown to anybody, that's a huge bummer.
Stuff Made Here
Bobby Fingers
Boy Boy
Michael Reeves
..to name a few off the top of my head
(Of course, theses are mostly HUGE channels)
"You should be writing essays, recording tutorials, training, music, conversations, etc. the kind of things you care about... If they do, they will pay you because they will rather part with money than part with your work"
Is an AI company webcrawler sucking up your novel work, for free, only to goop it out to everyone else without compensating you a dime. And while you worked so hard to genuinely create something, that won't be amplified by internet algorithms so no real human will see it, another person will do a dance or be funny, edgy, unethical, controversial, and get 1000x the human eyeballs, money, and power - probably using AI to write the very words they regurgitate.
It's a sad world after all.
Paying for access to "content" that isn't capital is a bizarre business model. The only reason it ever existed is because the medium (paper, videotape) was expensive. The smart reason you pay people is because you want them to continue producing, not because you want to continue consuming.
If I have something to say, it's a favor people are doing for me when they read it. In the real world, you beg for people to listen to you.
Influential people already know this. I don't sponsor people who do journalism or write about politics so I can entertain myself. I don't need them to continually convince me of things I already believe, and any entertainment that I get from the uncovering of corruption is prurient. The reason I send them money is so that other people might come to believe what I believe, and so that other people will see the corruption that I disapprove of.
Most other free "content creation" is in fact people advertising themselves as useful capital, hoping to be acquired by other people who think that they can make a profit. "Content creation" is a cargo cult; if you're lucky, 1) somebody sees you as capital and buys you, or 2) somebody else who shares your ability to profit off a related range of content notices you, and you create a mutually beneficial community.
If you're unlucky, you just do random stuff with no object. Or I should say very lucky, because you're already being subsidized by someone else - the proof is that you're eating and not cooking.
There's always been way too much "content," long before the internet. In fact, the internet is currently in the midst of an orgy of content destruction in order to protect capital, while criminals are the ones attempting to preserve and distribute that content.
I've said this a long time. I also don't want to be "gilding the lily": if someone makes plenty of money making the "content" I like, I would like to redirect my contribution to marginal work, something nice that almost doesn't get made. There should not be "content" multimillionaires, that's a failure of our collective incentive structures.
Ice T said it best: "Don't hate the player, hate the game".
I believe lack of social ostracization is one of the reason we find ourselves in current state. Because players are what perpetuates the game.