Off-topic somewhat, but NYT once tried to convince their readers to call Elizabeth Holmes "Liz" and not send her to jail after her fraud conviction. The implication being that it was a highly paid puff piece. They lost a lot of credibility with me that day.

- Shutting down products.

- Shutting down accounts with almost no way to recover them and nobody to talk to.

- Going back on promises of unlimited storage when you buy their products, then constantly nagging you about storage space.

- The worsening quality of search results.

- Cramming incorrect AI answers into the top of their search results, or pushing it in other products.

- Using their control over Chrome to try and end ad blocking.

- The wholesale enshittification and lobotomization of YouTube.

- They have $1800 phones they're putting restrictions around being able to run your own code on.

- The fact that when you search an app in the Play store, the first result is an ad for some other app.

- Their UIs is just death by 10,000 papercuts in general.

- Their engagement in politics, not just lobbying but a donation of $1 million to the inauguration fund for a wildly unpopular president.

[Modern] Google is a big company, with a lot of users, and more than enough problems for those users to eventually stumble into at least one thing that leaves a bad taste in their mouth.