This is false.
replyApple’s UI/UX is the reason why they are adored from a physical attraction perspective.
Apple UI/UX sucks though, but all the other alternatives also suck.
replyBeOS didn't suck. It's UX stood out and was utilitarian.
replyBeOS was an absolute gem.
replyKeynote has probably the best UX of any software I’ve ever used.
replyPowerusers be damned.
replyI think it can safely be argued that (only) good UX but also great marketing are the reason of that.
replyThey have good UI, it's noticed and appreciated by many.
replyYes, Apple's UI/UX is good, not great. Like far from great. So he's still correct
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