McDonalds should start allowing full 50% off order discounts in exchange for customers opting-in to receiving custom-printed wrappers with hyperpersonalized advertising printed on-demand just for them.
Could they afford to do it? IDK, advertising is effective and seems like a big business.
I think with their McDonalds App discounts for more normal pricing (last I checked), they're half way there?
I do like that McDonalds employees call me Valued Customer instead of the Facebook Name, after enabling one of the app privacy settings.
> to every human who uses the internet
Google has a lot of control over the internet. They also track and profile people even if they never created a Google account.
It's one thing to do that to people who are users, it's another thing to secretly turn people into users