Yeah exactly, It is meant to mean/sound something in a way which could impress people or get any desirable outcome but in reality it means nothing or sometimes even opposite in a way similar to double-speak, recent layoffs and how they are worded seems to be another example.

These words are sometimes like schrodingers cat and this is also what I have observed that within recent layoffs, its really hard to accurately find what the real intent behind it was within some companies and there is no wide consensus.

Perhaps this is their true purpose, to hide the real intent behind things and perhaps (to give the benefit of doubt?)