I was searching for this exact link to share here, and then DuckDuckGo surfaced your post.

Reading this article a few years ago was extremely influential for me, as I had been feeling awkward for a while about how we (authors and videomakers) have been going from "sharing actionable information and advice" to feeding the platforms so we can get crumbs from their monetization efforts.

The entirety of that compilation of words is worth a read. I recommend checking out "Artificial Intelligence", "Consume", "Consumer" and "Monetize", "Players" and "Product"

This was the first thing I thought of. Came to comments to search for Stallman. I was going to say I remember him saying it at least 15 years ago, but it's actually 24!