I find it easy to envision a world, maybe 50 years from now, in which the very concept of "truth in advertising" is viewed as a lost, idyllic fantasy. Something people are nostalgic for, but feel powerless to regain.
Alternatively, perhaps we'll see models fine-tuned or steer-able towards accuracy that customers can themselves use to get a more honest view on what the product would look like in person.
The funny thing about these tools is that they can go either direction, but it sure seems like there's the potential for it empower individuals and shift the balance. Clothing sales shifting online has given sellers the advantage/ease to deceive without much customers can do other than hope the reviews aren't manipulated (they are) even before AI. Maybe this can turn things around as people start to shop with personal agents.
we live in a world where the norm is to use filters on pictures of your own face to lie about how you look, imagine thinking than people actually care about truthness
I wonder what kind of capabilities those might be?
From what I hear (fact-check, etc. needed) that's already the case right now with much more consequential transactions, like renting real estate in NYC. Square footages that are blatant lies, etc.
There hasn't been "truth in advertising" for many, many years. The only thing that has changed recently is that you don't even have to hide most of the lies.
It's infuriating the amount of effort people will expend to claim that what was achieved in the past is literally impossible to do now. It's pervasive, especially from allegedly-smart people like software engineers.
The myth of impossibility remains, because we can't imagine what it means to forever occupy those places, even when others rise past them.
I find it easy now!
Here's a recent example: https://www.etsy.com/ca/listing/4509158065/corner-wall-shelf...
Ironically, ChatGPT is decently good at ferreting these out. Like I sent it a screenshot of that listing and it not only helped me find where the original item was for sale, but also pointed out how the dimensioned diagram shows it as being just 49" tall, whereas the "in real life" image looks like it's at least six feet, based on it coming up over the top of the picture frame.
I ended up engaging a local woodworker to make me a piece like it instead. Obviously an order of magnitude difference in price, but it will actually be real solid walnut and finished to match my dining table.
But I can't imagine that your conversion wouldn't benefit by showing actual imperfect photos of your products, especially when you run a platform with 1k new listings per month. I'm personally turned off by something that looks like 3D, especially when all the different colour variations look the exact same.
Regardless, I'd rather see real clothing on a real person when it comes to my purchasing decisions. I buy a lot of vintage clothes online and I've noticed a dramatic uptick in AI images of models wearing the clothes. I've never once bought from those sellers because it feels disingenuous. Sometimes they have fake runways which is actual false advertising because it makes the item appear more expensive than it really is. I've also noticed that the AI models' body types are always thin even if the item is a L or XL. Needless to say, the AI isn't showing me what an XL looks like on a small model; it's showing what a small model would look like if the item fit perfectly.
[1] https://www.primermagazine.com/wp-content/uploads/2011/02/St...
An acquaintance of mine was buying many and not wearing most, as she did not attend that many social occasions. Still, she kept buying.
Eventually, she had to face the actual problem in her life that bothered her. She ended up dealing with it, terribly.
Sure, it’s idealized, but some people benefit from seeing color / neckline / etc on themselves as a visual reference.
Me, I’m a text-learner so I don’t get it at all. But I know people who get value.
And at this level it's barely any different than an architectural render, more for "how could this look" rather than "how will this look"
I wish a service existed where I could make something in AI (text, images, whatever), then pass that AI output to an actual human who would use it as a guide to produce an actual product.
In the end the one thing that is completely honest is the portion of the picture that is the item you are re-selling. But somehow to me the entire thing feels disingenuous.
If marketing had to be honest, an entirely different set of products would likely be the most popular. I don’t think that’s a good thing by any means, just that the problem hasn’t really changed much beyond more focused targeting, which has always been a goal of marketing anyway.
It’s hard to convince someone who isn’t interested to buy something which is why tech ads sell on tech channels and car ads sell on car channels. Now you get to star in your very own clothes ads…for yourself…targeting you…
I suspect companies drool for that prospect because you are selling it to yourself with only some nice gentle nudging. That is the grail of marketing; that you don’t even realize you are in the midst of being marketed to.
The result was always someone extremely good looking
There’s going to be an entirely new class of mental disorders that will emerge from people being deluded by AI
This is something that can be fixed over time. And if this forces clothing manufacturers to stick more to their advertised "specs" (width/length), then it's a win for us.
Results are mixed, expensive, but it really feels you're few months off the next improvement to really nail it. It's already good enough.
Wonder what Qwen image will provide over nano banana.