I think very hard about the ethics of what I'm doing and how I can best use my "platform" (shudder again) in as constructive a way as possible.
I'd rather you do this than him. Chill out, please. The pelican pic is fine.
There's nothing shady here. The disclosure is front and center on his About page on his website.
He's not spamming you. It's one short link, sometimes a link to a first-impressions post. It's interesting and useful for me and the other commenters who keep upvoting his comments. Why are you so antagonistic?