There’s an OpenAI slide deck sitting in Goldman’s IPO preparation department right now with a pair of bullet points that read
reply>Q3 2027, introduce ‘ad-enhanced’ paid subscription tier
>Q2 2029, complete ad rollout to all paid subscribers
Enshittification
replyExcept this time the product can be replicated with a delay of some months, without ads, and open weights
If you think about it, it's actually pretty odd that professional businesses are reliant on ad-supported services (i.e. Google) for their employees to get work done.
replyLike it would be weird if you were a professional music reviewer and your employer expected you to use an ad-supported Spotify subscription.