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What if they just forced everyone to pay $5 to use chatgpt? No free tier

(I have no MBA)

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then every casual user would switch instantly to Gemini, or the most convenient alternative
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You misunderstand. They are going to force everybody to pay $5, then force everybody to use chatgpt. 8 billion times 5 isn't much money, but the advertisers will surely pay a lot for that many captive eyeballs!

(I have no MBA either)

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My jurisdiction just legalized sports betting (or something similar, I don't care all that much about what specifically got legalized), and there's been an immediate explosion in gambling ads across various media formats.

A very common refrain is "these ads are terrible, but I refuse to consider paying for any ad-free subscriptions."

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This kills their sales funnel.
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