I feel like there had to have been some appetite within Apple to acquire serif (the Affinity suite of apps, Affinity Designer being a great Illustrator alternative) before Canva did because they were making non-kneecapped iPad apps, getting demos/mentions at Apple events, and just generally seeming like a good fit from the outside. (Other than being a non-Apple-technology cross-platform suite)

I can’t say that would’ve been a perfect outcome all things considered, but Apple certainly would’ve had a well rounded creative suite.