TBH I a hard time imagining how anyone, in the year 2026, thinks that we should default to assuming good intent behind words on the internet.
I do not think it is marketing directly but strategic release of info is plausible.
I have watched my agents using non-Fable/GPT 5.6 models do some concerning tricks despite guardrails, requests, demands, and limitations.
"I can't get access to the ~/.ssh so I will write a script to copy the file"
I am now 99% certain there minor or point releases on the backend that have adjusted how these models behave. In the last six months many models were predictable and then suddenly started getting long winded (more tokens) or changing the way it interacted with me with questions, most overtly the questions were not given or asked but wild assumptions made.
1. "Our new car has soo much raw power and incredible armor on it, be glad we're the ones building or else bad guys would use a fleet of them to take over the world! How will you stay safe without being in one yourself? Invest today or be left behind!"
2. "So, uh, nobody can consistently steer our car properly, it keeps veering sideways sometimes, especially at high speeds, and people are finding sneaky ways of tricking it into slamming into barriers and turning pedestrians into pink fog..."
It's vile hypocrisy. If they want to be priests, strip them of everything and they can live and work out of a concrete box in a mid-western cornfield. Why the material distraction if they are so religiously pure.
I know these people and I can tell you they aren't close to as smart as they think they are. Do you remember Yudowsky's "math petss"?
Reliably differentiating between trusted, tainted, and untrusted data and ensuring that you don't mix the latter two groups in with the former is something we've known to do for nearly a half-century. Hell, even the youngest plausible programmer at the LLM companies is all but certain to be aware of SQL injections. And yet, despite their claims about being so serious about safety, they show zero interest in following long-proven software safety practice and rearchitecting their software to make it impossible to mix system, user, and attacker-controlled data. [0]
[0] One might argue that the fundamental nature of LLM-based systems makes this impossible. If that were true, then it would mean that these systems are impossible to make safe... the only safety option available would be to establish comprehensive blacklists, which is simply infeasible.
Or is that too much?