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Are you saying it is marketing and their AI broke into hugging face, or are you saying it is marketing and their AI didn't brake into hugging face?

Those are two very different things

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What incentive does HF have here?
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HF need not be party to it at all, beyond being the victim. I suspect the hack is real; I have observed GLM 5.2 being able to discover similar vulnerabilities in web applications I'm hosting (which I've then fixed!). At the same time, it seems very neatly timed at an inflection point in the conversation around open models, and there's questions around the incompetent isolation under which the hacking benchmark appears to have been run.

Remember that there is generational wealth on the line for most OpenAI employees, and consider what people might do to obtain it.

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The timing after the release of GLM 5.2 and Kimi K3 is quite convenient, too, as an angle for regulatory quashing of open-weights models just as they're entering the mainstream conversation around usurping the American frontier labs. I accept my thinking here is conspiratorial, but there's also a hell of a lot of money on the line to encourage the unscrupulous.
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I don’t know if the initial “incident” was purposeful but I can tell that if I were in this position that would be my pivot.
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