Not merely DNS names, but in IP routing, announcing a route is known as "advertising" it. You and your ISP are literally advertising a path for others to find your site via TCP/IP.
replyno, that is a ridiculous line of reasoning
replyNot really.
replyWhy would people pay so much for the $brand_name.com, etc if there wasn't a marketing component to it?
Having a marketable address is not advertising.
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