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Hard sell. I remember the time I went to GNC and they gave me a free sample of the notorious Jack3D which had some kind of amphetamine-like stimulant in it and was associated with young soldiers in the US Army falling down dead.
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They survive because people want to believe. Look at the history: the phrase “snake oil” exists because people actually sold products by that name as a remedy. There were also tonics based on radium.

“There's a sucker born every minute.”

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The story of how the phrase snake oil came to be is a fascinating one. Clark Stanley, an American, ripped off a Chinese product which was actually a decent anti-inflammatory, and didn't put any snake oil in his snake oil, which is why it didn't work!
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>And I flat out do not understand how some of the supplement stores survive.

I think mostly through placebo effect, people buy a supplement to treat condition X and they think it's getting better, so they keep buying.

I mean, just look at the wide variety of homeopathic "cures" that are often so diluted that there might not be any molecules of the active ingredient left. Yet people keep buying it.

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