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I long ago swore to pay for economy plus. It isn't much more and the space is nice. Enough people do that they still offer the this service
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But also remember they do that because their employer has opted to pay them as little as possible

How far do you want to take this? :)

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The thing is, this is far from universal. People don't buy a substantially worse smartphone or car to save $5. But they'll accept a substantially worse product to save $5 on airline tickets.
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Which two airlines have substantially different products for a $5 difference?

If you didn't mean literally $5 perhaps you can give us some real examples of cost differences?

Personally I find so little difference between airlines in economy these days. And Premium Economy is nowhere close to a '$5' difference long haul these days

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They don't, because competition erases those differences. It's a very competitive market. If people were willing to pay a little extra for a few more inches of seat pitch in economy, you'd have an airline that offered a few more inches of seat pitch in economy with slightly higher fares.
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Well, we could always try communism just one more time.
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