By traditional business metrics it looks toxic but compared to a typical tech unicorn it's not really outstanding.
Considering it's a tech unicorn with strategic and financial leverage like no other (their own global Internet infrastructure, access to arbitrary billions in capital, ability to build the biggest chip fab in the world), it's certainly fair to call it a gamble, but to call it failing is a stretch imo.
(man, I wish I could get people to throw money at me for all of my outstanding projects that I buy some parts for and would be nice to do "some time")
Companies generally don't just jump into a totally new market unless they've already got some experience.
The SpaceX acquisitions of xAI and X have absolutely nothing to do with space. While I'm sure SpaceX software engineers benefit greatly from cheap access to Grok, it and X have no relevance to the core business of SpaceX. It's the same level as "huh?" if Boeing decided to buy up an AI company and social media platform. The only reason xAI and X are even part of SpaceX is because Musk fucked himself with being forced to buy Twitter and he decided to bundle them with an actually profitable company.
X can supply training data to to Xai and Grok is heavily integrated into X so there is some synergy there.
He broke through that professional firewall when he merged xAI with SpaceX and then pushed it to go public as he did. I also posit that Gwynne Shotwell is weirdly undervalued for what she's accomplished and what she's put up with, and I think that will show up some time in the future.
There was enough technical analysis to show that even Musk's cult feed can't overcome the significant financial hardships he laid on SpaceX. I personally think it was his jump the shark move. He can't really go up again after this. He no longer has any untainted assets for mega-exploits.
Gwynne is fiercely loyal to Elon. I don't expect to see significant strife between them.
Without looking, can you tell me who the COO of ULA is?