> Why would a reasonable person not read it?
replyBecause this is there 1 millionth cookie banner, because every site and their momma has one.
Also, 90% of cookie banners are not this good. They tell you nothing, hide the "reject" button behind multiple screens, etc. At that point the consumer is trained to click accept.
This is indeed a rather good implementation of ehat GDPR requires: clear unambiguous language, an opt-out available immediately.
replyThis is the definition of informed consent
The GDPR doesn’t allow opt-out consent to count as consent. The only consent it recognizes as valid consent is opt-in.
replyHowever, since we are discussing the banner that The Guardian website shows to US viewers, I assume they’re trying to comply with California privacy law, which does allow opt-out regarding the sale of personal information.