I think it's absolutely fair and unlikely to be illegal to use a cookie to remember cookie preferences. Unless the cookie value was not yes/no, but something like a precise timestamp that could be used for uniquely identifying.
But of course, designing the system that pushes people to make this sort of decision was absolutely intentional.
So even when it's incompetence, it's still malicious, just in a way that obscures the explicit decision-making that led to the result.
Naturally in a camera meeting with a "don't tell anyone we said that" appended right before.
The marketing people in the meeting were very angry that California was "doing it to them".