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our brightest phds are attacking attention from all fronts (ads, social media, news), but the news one in particular is particularly insidious because for years you were told that watching the news made you a good, responsible person. but back then the news was just one or two 30minute blocks on TV and the newspaper.

People that get sucked into social media srolling for hours know that they're not doing something good for themselves, people are guzzling from the fear-monger newshose and they think they're doing something "healthy".

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“ but back then the news was just one or two 30minute blocks on TV and the newspaper.”

There was all kinds of quasi-serious news-adjacent crap like 60 minutes, 48 hours, etc. The big difference was none if it was data driven and backed by algorithms that are constantly tuned for max engagement.

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