For a decade or~so I subscribe to newsletters and had skip inbox rules that archived them in a folder about the subject. Eventually I never really looked at the folders but it never bothered me as I don't really see them. Not sure if that means it works or not.
reply> Eventually I never really looked at the folders but it never bothered me as I don't really see them
replyMost people don't read most newsletters. Some people read some.
This Saturday I sent an email. It has since been opened by 26% of my subscribers, that's 4,600 people. 780 people clicked on a link.
I tweeted the same email as a link and got pretty good engagement! 20 likes, 2 retweets – that's decent for me these days. It was seen 1400 times. 78 people clicked on a link.
I have roughly the same number of followers as I do email subscribers.
Hahaha it could well be that people are merely hoarding newsletter emails. I hope readers derive _some_ value from the emails, but since I'm not doing it to drive up "engagement metrics" I don't really mind.
replyThere was a time when google toolbar had a search gmail button. I would use it to open gmail using whatever query was inthere. It happened quite often that it found newsletters matching the query. It takes quite a bit of hoarding to accomplish.
replyPerhaps it is even a better solution than website that vanish eventually. I might one day make a newsletter with links like:
example.com?re=you@yourwebsite.com&article=1234