I think this is mostly wrong, and that the social networks are big primarily because they spent money at the right time to create entrenched network effects that allow them to rent-seek ever after. The quality and innovation of the services themselves (especially simple sites like twitter/X) is not the moat. At a technical level, most are easily clone-able and dominate not because they offer the best service or have the best features but because "everyone is there." That ubiquity is the only "genuine utilty" they are offering you.
I said "mostly" above because it seems like substack, e.g., as you said, has bundled payment, email, etc in a way that people really like. Even there, though, the network effect is probably the dominating factor.
Sure. So what? You nonetheless cannot deny the utility. The friends that I have made from social networks are no less real. I am very grateful they (the means to discover these people now in my life) exist.
But after 2010 it just gradually got shitter.
WhatsApp replaced it (in most ways; in some ways there is no replacement) and has so far been amazing but it feels like we're about at the "2010" of WhatsApp. Meta is starting to turn the screws. An AI button. Notifications about new features. Integration with Meta accounts. Eventually it will probably merge with Facebook Messaging or some bollocks and then we'll all have to move elsewhere.
Anyway my point is, these things genuinely became big because they were great. They stayed big despite becoming shitter due to network effects.
If they didn't have the incentive to get a monopoly we would have kept a more decentralized web.
The experience was so good that we haven't moved off. Even if we did build a more formal conference site, we'd still keep the substack blog. The mailing list has grown from nothing to right at 1000 subs which isn't bad for something I do in my spare time. By far the most effective communication. Social media (all channels) are a fraction of the engagement that I get compared to substack.
If you could write a small guide, that'd be phenomenal.
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